The K8 Blog - Kaptiv8

Marketing musings & meanderings from the Kaptiv8 team

What’s Your Game Plan?

It’s late in the game. 51 days until 2023 to be exact. Have you established a solid marketing plan for next year? Sure, you could just toss up a hail mary, but we all know how those usually work out… Don’t punt yet! There’s time to craft a winning game…
Read More >

Kaptiv8 launches new website for Downtown Athens

Kaptiv8 is proud to announce the launch of a new website to support and promote Downtown Athens – ‘DT ATH’, or more formally, the Athens Downtown Development Authority – which can be found online at downtownathensga.org. It was designed to coincide and align with DT ATH’s recent rebranding and wayfinding…
Read More >

Marketing in an Economic Downturn

Recession is a scary word. Used in hushed tones and worried glances, seemingly just uttering the word will bring one about. Economists will try and soften the blow by using words like “pullback” or “downturn” to not immediately scare the market or the general public, but at the end of…
Read More >

Missed, but not lost: The importance of retargeting

Missed connections. We’ve all had them. Craigslist has certainly seen its fair share of hopeful rekindlings. But what happens when it’s a brand that missed the connection? When 97% of a website’s visitors don’t buy anything, how do you pivot your messaging and strategy to retarget these consumers? By undertaking…
Read More >

Effective Storytelling Through Social Media

No matter who you are, what you do, where you are located, or how long you’ve been around, everyone has a story to tell. At the core of who we are as humans is an inherent need to connect with others, to share our emotions and thoughts, and try and…
Read More >

How To Keep Up Your Rankings with Google’s Latest Algorithm Update

Page rankings and SEO. Seemingly the hottest topic in marketing and advertising today, but how does ranking higher affect your business? How do you even get your page to rank? These are the questions marketers and advertisers have to answer to secure their clients’ success in today’s evolving digital landscape….
Read More >

Engaging Your Audience with Video Marketing

In a crowded digital world, brands have to scratch, fight, and claw their way through the clutter to even just be recognized by consumers–much less convert them.  For years social media has been the quickest way to meet audiences where they are. By entering feeds and snagging just a moment…
Read More >

Web 101: Managed WordPress hosting & monthly maintenance

Everyone knows what the user-facing side, or the frontend, of a website looks like and how it functions. This is where all the images, text, backgrounds, menus, and color scheme come together to create the user experience. However, that frontend side is supported by what we call the backend. This…
Read More >

Activate: Your marketing plan

What’s your next move? As we begin to ease out of lockdown we head into unknown territory, where the only sure thing is our commitment to our brands and those we serve. At this point, we’ve given you the tools to retain your audience and revamp your marketing efforts in…
Read More >

Curating a quality office playlist

Plain and simple, quiet office spaces are awkward. You can attempt to eat a bag of crinkle cut potato chips but you can guarantee Connie down in HR can hear every. single. bite. Introducing noise to these spaces can be just as tricky. It’s not uncommon for companies to pipe…
Read More >

It’s time to spring clean your brand

How is 2020 almost halfway over already? With spring upon us and summer approaching, there is a heightened sense of hope and motivation in the air – even despite the current state of the world. These feelings of renewal should be capitalized on in a way that benefits you as…
Read More >

Rediscovering the North Oconee River: Athens former backwater takes center stage once again

If there’s been a plus side to social distancing, it’s that we’ve been given the time and opportunity to enjoy and appreciate our local surroundings. Not sure about you, but afternoon and weekend walks in and around Athens have been a welcomed break from the inside of our home offices….
Read More >