The K8 Blog - Page 2 of 5 - Kaptiv8

Marketing musings & meanderings from the Kaptiv8 team

Branding: What it is, and what it isn’t

What Is Branding? Before engaging with branding efforts for your company or organization, it’s important to understand just exactly what branding is. Many people believe that branding is simply designing a new logo and updating your business cards and website accordingly. While the logo is certainly an important part of the visual…
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Essential Resources for Designers

All designers share the common knowledge that it is basically ingrained in their DNA to constantly scour the web for new design trends and inspirations. Just a little something to guide and motivate them through their new design projects. At Kaptiv8 we like to focus on searching for resources that will help…
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The Best Way to Increase Your Search Ranking

A lot of our clients are trying to rank well for one or two topics that an entire site is built around. Instead of creating multiple pages for keywords it is best practice to create one page — or cornerstone —  that is focused on each important key word or…
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Types of Print Binding for Marketing Materials

There are many solutions for designers to bind a book. The most important consideration for the client is often the budget. Here is a list of several of the most common types of binding for booklets, brochures, catalogs or manuals. Saddle Stitching (add a link in the content to a…
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First Impressions Are Key

At one point or another, you’ve probably heard the statistic that you have about 7 seconds to make a first impression, when meeting someone in person. And I bet most of us would agree that 7 seconds is not a lot of time. When it comes to users making a…
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Why WordPress?

WordPress is a fully evolved Content Management System (CMS), not just a blogging tool like many people think. While it may have begun that way, it has definitely evolved over time. So much so in fact that today it is the most widely used of all such systems, powering 25%…
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Evolution of Orangina

Some in the US may not be familiar with this popular European brand, but they should be. This fizzy citrus drink has been around since 1935. The product originated as part of a French/ Spanish trade agreement, and was invented by a Spanish pharmacist, and bottled in France. Orangina capitalized…
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Mayflower Park Hotel: Website Redesign

This 80 year old hotel located in downtown Seattle has the unique challenge of needing a modern clean design, while maintaining it’s historical charm and relevance. Kaptiv8 mimicked the original wallpaper design in the hotel for the site background, and paired large photos with a clean and modern layout to…
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From Under the Four Athens Umbrella

Athens has been known for many thing, great college football, great music, even good BBQ, but high tech innovation isn’t usually the first thing that comes to mind when people think about the classic city. Jim Flannery and the fine folks at Four Athens, are trying to change that. Jim…
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Track the Race!

Anyone who has lived in Athens, GA, knows that Springtime is all about the Twilight Bike race. The annual race that started by Jean Dixon in the 1980’s has grown tremendously, and now includes a kids race, BMX race and trick competition, and the Fat Tire mountain bike race. This…
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SPIA: Brand Development

The UGA’s College of Public and International Affairs engaged Kaptiv8 for a rebrand to help the school stand out among its high profile competitors. SPIA, ranked 4th in the country for international affairs and public administration, just behind Harvard, had a challenge of unifying its many areas of study under…
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Slingshot Spotlights

The Slingshot Festival is marking it’s 3rd year in Athens next week. Starting March 26-28th, the festival will take over 5 city blocks of Athens, and combine music, art, film, and tech into one big smorgasbord of cultural entertainment.  According to the Slingshot website, “SLINGSHOT spotlights international, national, and local…
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