Branding Archives - Kaptiv8

Marketing musings & meanderings from the Kaptiv8 team

Activate: Your marketing plan

What’s your next move? As we begin to ease out of lockdown we head into unknown territory, where the only sure thing is our commitment to our brands and those we serve. At this point, we’ve given you the tools to retain your audience and revamp your marketing efforts in…
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It’s time to spring clean your brand

How is 2020 almost halfway over already? With spring upon us and summer approaching, there is a heightened sense of hope and motivation in the air – even despite the current state of the world. These feelings of renewal should be capitalized on in a way that benefits you as…
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Making Industry Sexy

Got Your Attention? OK, maybe sexy isn’t quite the right word. But the fact is that manufacturing, construction, and other industrial businesses and organizations – and the design and marketing firms that they hire – tend to stick to the status quo when it comes to branding and marketing. At Kaptiv8,…
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Branding: What it is, and what it isn’t

What Is Branding? Before engaging with branding efforts for your company or organization, it’s important to understand just exactly what branding is. Many people believe that branding is simply designing a new logo and updating your business cards and website accordingly. While the logo is certainly an important part of the visual…
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SPIA: Brand Development

The UGA’s College of Public and International Affairs engaged Kaptiv8 for a rebrand to help the school stand out among its high profile competitors. SPIA, ranked 4th in the country for international affairs and public administration, just behind Harvard, had a challenge of unifying its many areas of study under…
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Standardize OR DIE!

OK, we know what you’re thinking. Really, Kaptiv8? Get over yourselves… But to us, your brand is one of your most valuable assets. We see it as our duty to fiercely protect the integrity of your brand to the best of our abilities. The strongest brands in the world (Coca-Cola,…
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Spitfire Strategies Makeover

There is something compelling about makeover shows. You know, where a team of experts comes in and completely redesigns a house, or even a person, to visual perfection. They’ll transform a home by adding new floors, a state of the art kitchen, and stunning landscaping, leaving viewers amazed. Others will…
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Opening Happiness Around The World – Coca Cola

Italy. Argentina. Mexico. All of these countries come together with one similarity: Coca-Cola. A company that had once expanded not much further than its home of Atlanta, Coca-Cola is now a globalized company – and the king of the beverage industry. Coca-Cola’s international marketing strategy is often used as an…
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