Authenticity is one of those corporate buzzwords that brands across all industries latch onto and attempt to convince you that they care about. Some, like your friendly neighborhood ad shop, certainly do! But for others, authenticity is more of a tactic for a marketing strategy than a core value or a north star their business […]
Branding Posts
Archive for the ‘Branding’ Category
Timing Your Brand Rollout
Organizations that launch their new brand smoothly started planning the rollout long before anyone saw a new logo. A false start can be costly to your credibility. You only get one first impression. The challenge is that your brand lives in more places than you think. Online, the list can be lengthy: your website, social […]
Your Brand Didn’t Fail. It Stopped Growing With You.
One of the cases we see when a brand needs a refresh (or a full on rebrand) is when there is a well-run org, good leadership, solid reputation, momentum, but a brand that stopped keeping pace somewhere along the way. No one made a wrong decision. It’s just an organization, like any of us, who […]
How Should An Organization Decide When It’s The Right Time to Rebrand?
Clients and prospects often ask us at Kaptiv8, “When is the right time to refresh our brand?” It’s one of the most important questions an organization can ask, because the answer determines whether a rebrand becomes a true catalyst, or just a cosmetic overhaul. A revitalized brand can signal change, progress, and possibility. It can […]
Visual identity is not just decoration. It’s a strategic direction.
If you’ve followed our work for any amount of time, you know we take visual identity seriously. (Maybe more seriously than feels strictly necessary to the outside eye.) There’s a reason for that and it’s not just because we like making things pretty, although, for the record, we do. It’s because every visual decision is […]
Marketing in an Economic Downturn
Recession is a scary word. Used in hushed tones and worried glances, seemingly just uttering the word will bring one about. Economists will try and soften the blow by using words like “pullback” or “downturn” to not immediately scare the market or the general public, but at the end of the day, it all means […]
A Win for the Dawgs!
On the eve of the SEC Championship game, Kaptiv8 is declaring victory for the Georgia Bulldogs. The Pantone company – the world’s leading authority on color trends – has announced the color of the year for 2023: Viva Magenta. Is it any coincidence that this color is nearly identical to our beloved Bulldog Red? We […]
Activate: Your marketing plan
What’s your next move? As we begin to ease out of lockdown we head into unknown territory, where the only sure thing is our commitment to our brands and those we serve. At this point, we’ve given you the tools to retain your audience and revamp your marketing efforts in the current climate. Now it’s […]
