Announcements Archives - Kaptiv8

Marketing musings & meanderings from the Kaptiv8 team

Do Robots Dream of Electric Billboards? Or, an informed perspective on AI in Advertising from, notably, a Human

Our own Kevin Jones sits down with ChatGPT to gain some insight on this exciting new technology. Over the last 10 months or so, much has been made about the rise of Natural Language Processing and Machine Learning capabilities of certain Artificial Intelligence language models. Arguably, too much. So much…
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A Win for the Dawgs!

On the eve of the SEC Championship game, Kaptiv8 is declaring victory for the Georgia Bulldogs. The Pantone company – the world’s leading authority on color trends – has announced the color of the year for 2023: Viva Magenta. Is it any coincidence that this color is nearly identical to…
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Kaptiv8 launches new website for Downtown Athens

Kaptiv8 is proud to announce the launch of a new website to support and promote Downtown Athens – ‘DT ATH’, or more formally, the Athens Downtown Development Authority – which can be found online at It was designed to coincide and align with DT ATH’s recent rebranding and wayfinding…
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Effective Storytelling Through Social Media

No matter who you are, what you do, where you are located, or how long you’ve been around, everyone has a story to tell. At the core of who we are as humans is an inherent need to connect with others, to share our emotions and thoughts, and try and…
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How To Keep Up Your Rankings with Google’s Latest Algorithm Update

Page rankings and SEO. Seemingly the hottest topic in marketing and advertising today, but how does ranking higher affect your business? How do you even get your page to rank? These are the questions marketers and advertisers have to answer to secure their clients’ success in today’s evolving digital landscape….
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Engaging Your Audience with Video Marketing

In a crowded digital world, brands have to scratch, fight, and claw their way through the clutter to even just be recognized by consumers–much less convert them.  For years social media has been the quickest way to meet audiences where they are. By entering feeds and snagging just a moment…
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