Athens Love Archives - Kaptiv8

Marketing musings & meanderings from the Kaptiv8 team

A Win for the Dawgs!

On the eve of the SEC Championship game, Kaptiv8 is declaring victory for the Georgia Bulldogs. The Pantone company – the world’s leading authority on color trends – has announced the color of the year for 2023: Viva Magenta. Is it any coincidence that this color is nearly identical to…
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Kaptiv8 launches new website for Downtown Athens

Kaptiv8 is proud to announce the launch of a new website to support and promote Downtown Athens – ‘DT ATH’, or more formally, the Athens Downtown Development Authority – which can be found online at downtownathensga.org. It was designed to coincide and align with DT ATH’s recent rebranding and wayfinding…
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Rediscovering the North Oconee River: Athens former backwater takes center stage once again

If there’s been a plus side to social distancing, it’s that we’ve been given the time and opportunity to enjoy and appreciate our local surroundings. Not sure about you, but afternoon and weekend walks in and around Athens have been a welcomed break from the inside of our home offices….
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All About Athens: Celebrating our hometown & our local clients

Athens, Georgia is a special place. Just ask anyone who lives here. From our beloved Bulldogs and the world class University of Georgia that they represent, to the local music, arts and food cultures that are a virtual melting pot of tastes and ideas, there’s no place quite like the Classic…
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From Under the Four Athens Umbrella

Athens has been known for many thing, great college football, great music, even good BBQ, but high tech innovation isn’t usually the first thing that comes to mind when people think about the classic city. Jim Flannery and the fine folks at Four Athens, are trying to change that. Jim…
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Track the Race!

Anyone who has lived in Athens, GA, knows that Springtime is all about the Twilight Bike race. The annual race that started by Jean Dixon in the 1980’s has grown tremendously, and now includes a kids race, BMX race and trick competition, and the Fat Tire mountain bike race. This…
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Slingshot Spotlights

The Slingshot Festival is marking it’s 3rd year in Athens next week. Starting March 26-28th, the festival will take over 5 city blocks of Athens, and combine music, art, film, and tech into one big smorgasbord of cultural entertainment.  According to the Slingshot website, “SLINGSHOT spotlights international, national, and local…
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Think Local, Act Local

“Buy local!” It’s all the rage these days. From food to furnishings, clothing to art, there’s been a strong trend nationally over the last few years to support individuals and businesses from within our local communities. And why not? This can only help to build stronger local economies and bring…
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Greetings from Athens

Hey Athens! We’re Kaptiv8. A local provider of Branding, Website, and Marketing Services. Chances are, you haven’t heard of us (yet…). Which is OK (for now…).     Anyway, here is just some of the work we’ve done for our local clients over the past few years: And here are some of our Athens…
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