What’s your plan? With a strong brand in place, it’s time to get your messages out.
Kaptiv8 has the capabilities and partnerships in place to ensure that you reach your audience consistently and effectively. We’ll work with you to establish a plan of action, and implement it via print marketing, social media, email marketing, search engine optimization (SEO), custom photography and video production.
Creating & implementing marketing strategies in Athens, GA
Marketing Strategy
Let's put a plan in place
Attracting the right audience for your products and services, and converting that audience to devotees, requires a strategic marketing plan that often includes social media, digital advertising / SEO, email marketing, and diligent follow up. At Kaptiv8, we can work with you to develop a marketing funnel that inspires your audience to engage.
We work with clients in Athens, Atlanta, and Savannah, Georgia; Washington, DC; and beyond, to develop marketing strategies that connect with their audience and increase conversion. We’d love to speak with you to discover ways that we can help you to gain leads and improve customer conversion.
Print Marketing
Communicate your message through print collateral.
There’s no denying the impact of digital marketing. Yet there’s still something to be said for print collateral that can be held on to. We create elegant, lasting print collateral pieces that make a real impact. From postcards and other direct mail pieces to presentation folders, tri-fold brochures, booklets and catalogs, we design print collateral pieces that make a statement, and hang around on the desks of your audience.
Advertising
Extend your messages across various channels.
Kaptiv8 develops integrated advertising & marketing campaigns that achieve strong measurable results. We work with our clients to develop ad campaigns that support their Marketing objectives, and establish a consistent visual and verbal theme to extend the Brand and Messaging across a variety of media channels.
To connect most effectively with your audience, your advertising & marketing efforts must be coordinated. Are your print advertising, outdoor / billboard advertising, Email Marketing, Social Media posts, blog posts, and website messages ALL working together? To compete with the attention of your target audience and support your Marketing Strategy, it is essential to develop and implement strategic, coordinated, and consistent campaigns across all of your available channels.
At Kaptiv8, we develop integrated advertising campaigns for our clients in Athens, Atlanta, & Savannah, Georgia; Washington DC. And then we help them implement those strategies across various channels, and monitor the results to gauge effectiveness.
Email Marketing
Inexpensive, yet infinitely effective.
Email Marketing remains one of the most cost-effective ways to reach your audience. We work with all major Email Marketing Systems such as MailChimp, iContact, Constant Contact, and many others. We can help to set up email lists, develop templates for email newsletters and other templates, and develop and deliver email marketing campaigns that connect with your audience. Email marketing is in important component to support your Brand, your Messaging, and your overall Marketing Strategy.
At Kaptiv8, we create email marketing templates as a component of our Brand Identity System offerings. With solid templates in place, we work with clients in Athens, Atlanta, and Savannah, Georgia; In Washington, DC; and beyond; to set up and implement email marketing campaigns that support your Brand and your Marketing Objectives.
Photography
Say it with pictures.
It’s true – a picture does say a thousand words. We work with local photographers to art-direct on-site photoshoots to better support our clients Branding, Marketing, and Web Design efforts. While stock photography works well in certain instances, custom photography adds a level of recognition and trust to your brand. Common photography that we can provide includes team bio photography, office / facility photography, and product photography.
At Kaptiv8, we provide custom Photography services to clients in Athens, Atlanta, and Savannah, Georgia; Washington, DC; and beyond. Custom photo imagery can provide a level of trust and comfort to your audience and can be utilized within your Print Marketing, Website, and other materials.
Search Engine Optimization (SEO)
Gain the recognition you deserve.
Getting your Website onto the first page on Google, and other major search engines is no easy task. As part of an overall Marketing Strategy, we can work with you to determine the appropriate keywords and keyphrases to optimize your website. And then, on an affordable monthly subscription basis, we can work behind the scenes to drive traffic and boost your search engine rankings.
At Kaptiv8, we partner with a local Search Engine Optimization (SEO) firm and refer them to our clients in Athens, Atlanta, and Savannah, Georgia; In Washington, DC; and beyond. This allows their Website to appear favorably on major search engines for relevant keywords and keyphrases. We also provide Search Marketing services including Pay Per Click campaign management in order to support an overall Marketing Strategy.
Social Media Management
Interact & engage with your audience.
Presenting your Brand and Messages via Social Media Channels, including Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and others have become essential to an overall Marketing Strategy. We work with our clients to manage their Social Media channels, including the posting of status updates, events, and promotions. All in a consistent way that supports and promotes your Brand.
Too busy to maintain your Social Media channels? We manage Social Media for clients in Athens, Atlanta, and Savannah, Georgia; Washington, DC, and beyond. Promoting your company or organization in a consistent way across all of our channels is an essential component to build a strong Brand and to ensure an effective Marketing Strategy.
Video Marketing
Sound + motion to tell your story.
Video has become a marketing communications force over the last several years. But creating quality video content that supports your Brand and your Marketing Objectives is no easy task. We work with some of our area’s most talented videographers for Video Production and Video Marketing to connect with your audience in an impactful and effective way.
At Kaptiv8, we work with clients in Athens, Atlanta, and Savannah, Georgia; Washington DC; and beyond, to provide quality video content and develop effective video marketing strategies for Websites and Social Media.
Non-profit Marketing Services
Marketing support for NGO's & Non-profits
At Kaptiv8, we understand the importance for non-profits and non-government organizations (NGO’s) to make a strong impact when presenting their brand and messages to their audience. Our Brand Discovery Process ensures that we’ll collaborate with your organization get to the heart of the brand and to develop a visual identity and supporting messaging that connects with your audience.
With a brand foundation in place, we can work with you to design and develop a website that presents your organization in a clear and confident way. Our non-profit and non-government organization WordPress Websites often feature blog, news, and video integration, case studies highlighting grantee successes, testimonials, staff pages with integrated biographies and photos, social media sharing capabilities, and integration of industry-standard third-party donation systems such as Click & Pledge and Soapbox. And they are simple for your team to manage.
Kaptiv8 is skilled in developing print collateral and digital marketing materials for non-profits and non-government organizations, including one-sheets, booklets, brochures, infographics, reports, and social media image shares. We can work with your organization to develop targeted campaigns directed towards donor groups, build your social-media presence, and improve visibility through search engine optimizations (SEO) and search marketing efforts such as Google Adwords management.