Resources Archives - Kaptiv8

Marketing musings & meanderings from the Kaptiv8 team

Web 101: Managed WordPress hosting & monthly maintenance

Everyone knows what the user-facing side, or the frontend, of a website looks like and how it functions. This is where all the images, text, backgrounds, menus, and color scheme come together to create the user experience. However, that frontend side is supported by what we call the backend. This…
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Activate: Your marketing plan

What’s your next move? As we begin to ease out of lockdown we head into unknown territory, where the only sure thing is our commitment to our brands and those we serve. At this point, we’ve given you the tools to retain your audience and revamp your marketing efforts in…
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It’s time to spring clean your brand

How is 2020 almost halfway over already? With spring upon us and summer approaching, there is a heightened sense of hope and motivation in the air – even despite the current state of the world. These feelings of renewal should be capitalized on in a way that benefits you as…
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Overcommunicate? Yes. Overcommunicate on social media and RETAIN your audience.

These times are challenging for most brands. It’s true. But those who support your brand and its mission are still there, waiting to hear from you and wondering what to do. Retaining this dedicated audience requires one vital action: Overcommunication. We realize this may sound a little intimidating, but it’s…
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Crisis Marketing Tips

On behalf of the Athens Downtown Development Authority, we developed this video to share our marketing suggestions for small businesses during a crisis.

New Year, New Organized Workspace

Now that 2109 has come to a close, maybe it is time to reevaluate some business practices.  One of the first places I suggest to start is your personal organizational habits.  At one time or another, I bet we all have thought if I only had more time I could…
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Essential Resources for Designers

All designers share the common knowledge that it is basically ingrained in their DNA to constantly scour the web for new design trends and inspirations. Just a little something to guide and motivate them through their new design projects. At Kaptiv8 we like to focus on searching for resources that will help…
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The Best Way to Increase Your Search Ranking

A lot of our clients are trying to rank well for one or two topics that an entire site is built around. Instead of creating multiple pages for keywords it is best practice to create one page — or cornerstone —  that is focused on each important key word or…
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Types of Print Binding for Marketing Materials

There are many solutions for designers to bind a book. The most important consideration for the client is often the budget. Here is a list of several of the most common types of binding for booklets, brochures, catalogs or manuals. Saddle Stitching (add a link in the content to a…
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First Impressions Are Key

At one point or another, you’ve probably heard the statistic that you have about 7 seconds to make a first impression, when meeting someone in person. And I bet most of us would agree that 7 seconds is not a lot of time. When it comes to users making a…
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Why WordPress?

WordPress is a fully evolved Content Management System (CMS), not just a blogging tool like many people think. While it may have begun that way, it has definitely evolved over time. So much so in fact that today it is the most widely used of all such systems, powering 25%…
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Standardize OR DIE!

OK, we know what you’re thinking. Really, Kaptiv8? Get over yourselves… But to us, your brand is one of your most valuable assets. We see it as our duty to fiercely protect the integrity of your brand to the best of our abilities. The strongest brands in the world (Coca-Cola,…
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