On the eve of the SEC Championship game, Kaptiv8 is declaring victory for the Georgia Bulldogs. The Pantone company – the world’s leading authority on color trends – has announced the color of the year for 2023: Viva Magenta. Is it any coincidence that this color is nearly identical to our beloved Bulldog Red? We […]
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What’s Your Game Plan?
It’s late in the game. 51 days until 2023 to be exact. Have you established a solid marketing plan for next year? Sure, you could just toss up a hail mary, but we all know how those usually work out… Don’t punt yet! There’s time to craft a winning game plan. Here’s how to begin: […]

Kaptiv8 launches new website for Downtown Athens
Kaptiv8 is proud to announce the launch of a new website to support and promote Downtown Athens – ‘DT ATH’, or more formally, the Athens Downtown Development Authority – which can be found online at downtownathensga.org. It was designed to coincide and align with DT ATH’s recent rebranding and wayfinding efforts, in order to present […]
Activate: Your marketing plan
What’s your next move? As we begin to ease out of lockdown we head into unknown territory, where the only sure thing is our commitment to our brands and those we serve. At this point, we’ve given you the tools to retain your audience and revamp your marketing efforts in the current climate. Now it’s […]
