Gabe Brauer, Author at Kaptiv8

Marketing musings & meanderings from the Kaptiv8 team

A Win for the Dawgs!

On the eve of the SEC Championship game, Kaptiv8 is declaring victory for the Georgia Bulldogs. The Pantone company – the world’s leading authority on color trends – has announced the color of the year for 2023: Viva Magenta. Is it any coincidence that this color is nearly identical to…
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What’s Your Game Plan?

It’s late in the game. 51 days until 2023 to be exact. Have you established a solid marketing plan for next year? Sure, you could just toss up a hail mary, but we all know how those usually work out… Don’t punt yet! There’s time to craft a winning game…
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Kaptiv8 launches new website for Downtown Athens

Kaptiv8 is proud to announce the launch of a new website to support and promote Downtown Athens – ‘DT ATH’, or more formally, the Athens Downtown Development Authority – which can be found online at It was designed to coincide and align with DT ATH’s recent rebranding and wayfinding…
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Activate: Your marketing plan

What’s your next move? As we begin to ease out of lockdown we head into unknown territory, where the only sure thing is our commitment to our brands and those we serve. At this point, we’ve given you the tools to retain your audience and revamp your marketing efforts in…
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Curating a quality office playlist

Plain and simple, quiet office spaces are awkward. You can attempt to eat a bag of crinkle cut potato chips but you can guarantee Connie down in HR can hear every. single. bite. Introducing noise to these spaces can be just as tricky. It’s not uncommon for companies to pipe…
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It’s time to spring clean your brand

How is 2020 almost halfway over already? With spring upon us and summer approaching, there is a heightened sense of hope and motivation in the air – even despite the current state of the world. These feelings of renewal should be capitalized on in a way that benefits you as…
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Rediscovering the North Oconee River: Athens former backwater takes center stage once again

If there’s been a plus side to social distancing, it’s that we’ve been given the time and opportunity to enjoy and appreciate our local surroundings. Not sure about you, but afternoon and weekend walks in and around Athens have been a welcomed break from the inside of our home offices….
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Overcommunicate? Yes. Overcommunicate on social media and RETAIN your audience.

These times are challenging for most brands. It’s true. But those who support your brand and its mission are still there, waiting to hear from you and wondering what to do. Retaining this dedicated audience requires one vital action: Overcommunication. We realize this may sound a little intimidating, but it’s…
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Crisis Marketing Tips

On behalf of the Athens Downtown Development Authority, we developed this video to share our marketing suggestions for small businesses during a crisis.

#REBOOT2020 is happening now

The K8 team has talked and observed for weeks and weeks to come up with a series that would help folks and organizations highlight and invigorate their brands during and after the COVID-19 pandemic. As our businesses and organizations begin to take the first tentative steps toward a return to…
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New Year, New Organized Workspace

Now that 2109 has come to a close, maybe it is time to reevaluate some business practices.  One of the first places I suggest to start is your personal organizational habits.  At one time or another, I bet we all have thought if I only had more time I could…
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All About Athens: Celebrating our hometown & our local clients

Athens, Georgia is a special place. Just ask anyone who lives here. From our beloved Bulldogs and the world class University of Georgia that they represent, to the local music, arts and food cultures that are a virtual melting pot of tastes and ideas, there’s no place quite like the Classic…
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