01.04.14
They will all be making their grand debut at this year’s Super Bowl. There are many first time advertisers this year. Hybrid cars and healthier food are taking the spotlight as trendsetters in this year’s commercial bowl. With prices per 30 second spot topping a new high at $4million, Super…
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12.21.13
This season, as we at Kaptiv8 reflect on the year that’s passing, we count our blessings and appreciate our successes, and those who have contributed to them. We wish each of you a happy and prosperous new year and look forward to connecting with you in the days, months, and…
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12.12.13
“Buy local!” It’s all the rage these days. From food to furnishings, clothing to art, there’s been a strong trend nationally over the last few years to support individuals and businesses from within our local communities. And why not? This can only help to build stronger local economies and bring…
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11.27.13
Hey Athens! We’re Kaptiv8. A local provider of Branding, Website, and Marketing Services. Chances are, you haven’t heard of us (yet…). Which is OK (for now…). Anyway, here is just some of the work we’ve done for our local clients over the past few years: And here are some of our Athens…
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09.09.13
Italy. Argentina. Mexico. All of these countries come together with one similarity: Coca-Cola. A company that had once expanded not much further than its home of Atlanta, Coca-Cola is now a globalized company – and the king of the beverage industry. Coca-Cola’s international marketing strategy is often used as an…
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08.07.13
Apps – they’re everywhere! Companies are increasingly using mobile apps to serve their customers on the go. There are an abundance of apps and a number of ways to analyze their success such as downloads and revenue.
08.04.13
With social media, fame and attention isn’t limited to the people who walk down the red carpet. With the rise of the smartphones in today’s digital age, the way in which celebrities are perceived, treated, and how they gain vast public fame have significantly been altered. The old rules no…
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07.16.13
Kaptiv8 Marketing is proud to announce the launch of www.thevisionshift.com. The Vision Shift is a new concept in the medical community that offers hospitals an increased ROI through joint ventures. Conveying a multi-faceted, complex new concept online is challenging under the best of circumstances, but The Vision Shift’s dynamic approach…
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04.14.13
Many people don’t understand how social media can help them grow their business, improve their brand image, or reach their customers; businesses got along just fine before social media came onto the scene. What people don’t think about is that social media has just revolutionized and expanded an aspect of…
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03.19.13
In the services sector, the environment or ‘servicescape’ is one of the most important aspects of the business. It shapes the customers’ experience and connects them with the service through physical surroundings. Having a strong service environment allows the company to portray their brand image to their consumers through colors,…
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03.04.13
Kaptiv8 Marketing is proud to announce the launch of www.auroraimports.com. Aurora Imports is an Athens, GA based company with a world-wide reach. After years of working in the import/ export business as a customs broker, founder and president of Aurora, Dawn Williamson, has found an outlet for the many treasures…
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02.21.13
Approximately 72 hours of video are uploaded to YouTube every minute. As YouTube takes on the role of being the second most used search engine, videos are now becoming the preferred means of content consumption. It’s easy to see why consumers are so drawn to video. Its visual appeal, dynamic…
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