The K8 Blog - Page 3 of 6 - Kaptiv8

Marketing musings & meanderings from the Kaptiv8 team

First Impressions Are Key

At one point or another, you’ve probably heard the statistic that you have about 7 seconds to make a first impression, when meeting someone in person. And I bet most of us would agree that 7 seconds is not a lot of time. When it comes to users making a…
Read More >

Why WordPress?

WordPress is a fully evolved Content Management System (CMS), not just a blogging tool like many people think. While it may have begun that way, it has definitely evolved over time. So much so in fact that today it is the most widely used of all such systems, powering 25%…
Read More >

Evolution of Orangina

Some in the US may not be familiar with this popular European brand, but they should be. This fizzy citrus drink has been around since 1935. The product originated as part of a French/ Spanish trade agreement, and was invented by a Spanish pharmacist, and bottled in France. Orangina capitalized…
Read More >

Mayflower Park Hotel: Website Redesign

This 80 year old hotel located in downtown Seattle has the unique challenge of needing a modern clean design, while maintaining it’s historical charm and relevance. Kaptiv8 mimicked the original wallpaper design in the hotel for the site background, and paired large photos with a clean and modern layout to…
Read More >

From Under the Four Athens Umbrella

Athens has been known for many thing, great college football, great music, even good BBQ, but high tech innovation isn’t usually the first thing that comes to mind when people think about the classic city. Jim Flannery and the fine folks at Four Athens, are trying to change that. Jim…
Read More >

Track the Race!

Anyone who has lived in Athens, GA, knows that Springtime is all about the Twilight Bike race. The annual race that started by Jean Dixon in the 1980’s has grown tremendously, and now includes a kids race, BMX race and trick competition, and the Fat Tire mountain bike race. This…
Read More >

SPIA: Brand Development

The UGA’s College of Public and International Affairs engaged Kaptiv8 for a rebrand to help the school stand out among its high profile competitors. SPIA, ranked 4th in the country for international affairs and public administration, just behind Harvard, had a challenge of unifying its many areas of study under…
Read More >

Slingshot Spotlights

The Slingshot Festival is marking it’s 3rd year in Athens next week. Starting March 26-28th, the festival will take over 5 city blocks of Athens, and combine music, art, film, and tech into one big smorgasbord of cultural entertainment.  According to the Slingshot website, “SLINGSHOT spotlights international, national, and local…
Read More >

American Explorers: Website Design & Development

Sometimes, a project comes along that reminds us why we love what we do so much. Such was the case when the Arthur M. Blank Family Foundation approached us about this website project. American Explorers is an outward bound type of adventure camp, geared specifically to underprivileged high school age…
Read More >

Free The Slaves: Website Redesign

Free the Slaves is one of the most preeminent non profits dedicated to eradicating human trafficking. Kaptiv8 provided a redesign of their website that reflects their 15 years of growth and establishes them as a leader in human rights advocacy. After a competition analysis lead by Kaptiv8, we chose to…
Read More >

Britt’s Home Furnishings: Website Redesign

Britt’s Home Furnishings is a long established home furnishing and flooring business with multiple locations across north Georgia. Photographer Ian McFarlane’s custom photography of the Britt’s Showroom highlights their core offerings and visually demonstrates their high level of customer service. The modern WordPress website design is streamlined with easy navigation…
Read More >

Spitfire Arctic Refuge: President Obama Thank You ad for the Washington Post

Kaptiv8 worked closely with Spitfire Strategies to create a Thank You ad to President Obama thanking him for the legislation passed to protect the Arctic Wildlife Refuge. This Washington Post print ad was the collaboration of several organizations dedicated to Arctic wildlife preservation.