Missed connections. We’ve all had them. Craigslist has certainly seen its fair share of hopeful rekindlings. But what happens when it’s a brand that missed the connection? When 97% of a website’s visitors don’t buy anything, how do you pivot your messaging and strategy to retarget these consumers? By undertaking a retargeting campaign, brands and […]
Marketing Posts
Archive for the ‘Marketing’ Category
Engaging Your Audience with Video Marketing
In a crowded digital world, brands have to scratch, fight, and claw their way through the clutter to even just be recognized by consumers–much less convert them. For years social media has been the quickest way to meet audiences where they are. By entering feeds and snagging just a moment of their time, brands build […]
Marketing in an Economic Downturn
Recession is a scary word. Used in hushed tones and worried glances, seemingly just uttering the word will bring one about. Economists will try and soften the blow by using words like “pullback” or “downturn” to not immediately scare the market or the general public, but at the end of the day, it all means […]
What’s Your Game Plan?
It’s late in the game. 51 days until 2023 to be exact. Have you established a solid marketing plan for next year? Sure, you could just toss up a hail mary, but we all know how those usually work out… Don’t punt yet! There’s time to craft a winning game plan. Here’s how to begin: […]
How To Keep Up Your Rankings with Google’s Latest Algorithm Update
Page rankings and SEO. Seemingly the hottest topic in marketing and advertising today, but how does ranking higher affect your business? How do you even get your page to rank? These are the questions marketers and advertisers have to answer to secure their clients’ success in today’s evolving digital landscape. But with Google’s ever-changing algorithm, […]
Activate: Your marketing plan
What’s your next move? As we begin to ease out of lockdown we head into unknown territory, where the only sure thing is our commitment to our brands and those we serve. At this point, we’ve given you the tools to retain your audience and revamp your marketing efforts in the current climate. Now it’s […]
