Marketing insights, musings & thoughts

Authenticity is one of those corporate buzzwords that brands across all industries latch onto and attempt to convince you that they care about. Some, like your friendly neighborhood ad shop, certainly do! But for others, authenticity is more of a tactic for a marketing strategy than a core value or a north star their business […]

Your color palette is impeccable. Your logo is eye catching. Your messaging suite is perfect. Your brand’s name is unbeatable. What next? An intentionally and thoughtfully curated brand identity is just the framework. Take a moment to envision your brand as a house. You’ve built a beautiful home, but it sits empty on the inside. […]

Organizations that launch their new brand smoothly started planning the rollout long before anyone saw a new logo. A false start can be costly to your credibility. You only get one first impression. The challenge is that your brand lives in more places than you think. Online, the list can be lengthy: your website, social […]

One of the cases we see when a brand needs a refresh (or a full on rebrand) is when there is a well-run org, good leadership, solid reputation, momentum, but a brand that stopped keeping pace somewhere along the way. No one made a wrong decision. It’s just an organization, like any of us, who […]

When your social media presence outshines your website, it can feel like a win. There’s engagement, growth, and visible momentum. On the other hand, that success can create a credibility problem if your website does not match up. Social platforms are designed for discovery and conversation, not for depth or permanence. If your audience sees […]

I’m a writer, whether other writers appreciate me saying so or not. I’m also a sucker for a good headline. Something concise, punchy, and usually a nice play on words will have me wryly grinning and nodding my head to an ad for dishwashing detergent. Headlines do a lot of heavy lifting, and when paired […]