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Insights, musings, and thoughts.

How to Actually Achieve Brand Authenticity, or, Please Stop Trying to Talk Like the Kids These Days
Authenticity is one of those corporate buzzwords that brands across all industries latch onto and attempt to convince you that they care about. Some, like your friendly neighborhood ad shop, certainly do! But for others, authenticity is more of a tactic for a marketing strategy than a core value or a north star their business […]

Social Media is the Breath in Your Brand’s Lungs
Your color palette is impeccable. Your logo is eye catching. Your messaging suite is perfect. Your brand’s name is unbeatable. What next? An intentionally and thoughtfully curated brand identity is just the framework. Take a moment to envision your brand as a house. You’ve built a beautiful home, but it sits empty on the inside. […]

Timing Your Brand Rollout
Organizations that launch their new brand smoothly started planning the rollout long before anyone saw a new logo. A false start can be costly to your credibility. You only get one first impression. The challenge is that your brand lives in more places than you think. Online, the list can be lengthy: your website, social […]























