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Insights, musings, and thoughts.

Most websites tell people what a company does. Great websites tell them why it matters.
Most websites tend to be polished brochures. They list services, compare features, and use buzzwords about innovation or excellence. That may answer the basic question of what a company does. But is that what most people are trying to figure out when they land on a homepage? What they are really asking is why should […]

The best time to invest in your website was before you started running ads. The second best time? Right now.
Running ads can be one of the fastest ways to put your brand in front of the right people. There’s clear appeal to ads these days, precise targeting, immediate reach, and measurable results. So organizations invest in campaigns, build out creative, set the budget, and punch the launch button. Then the traffic arrives. What it […]

How to Actually Achieve Brand Authenticity, or, Please Stop Trying to Talk Like the Kids These Days
Authenticity is one of those corporate buzzwords that brands across all industries latch onto and attempt to convince you that they care about. Some, like your friendly neighborhood ad shop, certainly do! But for others, authenticity is more of a tactic for a marketing strategy than a core value or a north star their business […]























