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Insights, musings, and thoughts.

A Headline is Half the Battle
I’m a writer, whether other writers appreciate me saying so or not. I’m also a sucker for a good headline. Something concise, punchy, and usually a nice play on words will have me wryly grinning and nodding my head to an ad for dishwashing detergent. Headlines do a lot of heavy lifting, and when paired […]

How Should An Organization Decide When It’s The Right Time to Rebrand?
Clients and prospects often ask us at Kaptiv8, “When is the right time to refresh our brand?” It’s one of the most important questions an organization can ask, because the answer determines whether a rebrand becomes a true catalyst, or just a cosmetic overhaul. A revitalized brand can signal change, progress, and possibility. It can […]

Followers vs. Engagement – Which One Really Matters?
In the digital marketing realm, we often hear individuals associate high follower counts on social media as a symbol of success. While it is hard to not admire the follower counts of worldwide consumer brands like Gucci on Instagram or Duolingo on TikTok, it is important to take a step back, look at the bigger […]























