In a crowded digital world, brands have to scratch, fight, and claw their way through the clutter to even just be recognized by consumers–much less convert them. For years social media has been the quickest way to meet audiences where they are. By entering feeds and snagging just a moment of their time, brands build […]
Marketing insights, musings & thoughts
Marketing in an Economic Downturn
Recession is a scary word. Used in hushed tones and worried glances, seemingly just uttering the word will bring one about. Economists will try and soften the blow by using words like “pullback” or “downturn” to not immediately scare the market or the general public, but at the end of the day, it all means […]
Do Robots Dream of Electric Billboards? Or, an informed perspective on AI in Advertising from, notably, a Human
Our own Kevin Jones sits down with ChatGPT to gain some insight on this exciting new technology. Over the last 10 months or so, much has been made about the rise of Natural Language Processing and Machine Learning capabilities of certain Artificial Intelligence language models. Arguably, too much. So much so that even your Wacky […]
A Win for the Dawgs!
On the eve of the SEC Championship game, Kaptiv8 is declaring victory for the Georgia Bulldogs. The Pantone company – the world’s leading authority on color trends – has announced the color of the year for 2023: Viva Magenta. Is it any coincidence that this color is nearly identical to our beloved Bulldog Red? We […]
What’s Your Game Plan?
It’s late in the game. 51 days until 2023 to be exact. Have you established a solid marketing plan for next year? Sure, you could just toss up a hail mary, but we all know how those usually work out… Don’t punt yet! There’s time to craft a winning game plan. Here’s how to begin: […]
Kaptiv8 launches new website for Downtown Athens
Kaptiv8 is proud to announce the launch of a new website to support and promote Downtown Athens – ‘DT ATH’, or more formally, the Athens Downtown Development Authority – which can be found online at downtownathensga.org. It was designed to coincide and align with DT ATH’s recent rebranding and wayfinding efforts, in order to present […]
