Marketing insights, musings & thoughts

Clients and prospects often ask us at Kaptiv8, “When is the right time to refresh our brand?” It’s one of the most important questions an organization can ask, because the answer determines whether a rebrand becomes a true catalyst, or just a cosmetic overhaul. A revitalized brand can signal change, progress, and possibility. It can […]

In the digital marketing realm, we often hear individuals associate high follower counts on social media as a symbol of success. While it is hard to not admire the follower counts of worldwide consumer brands like Gucci on Instagram or Duolingo on TikTok, it is important to take a step back, look at the bigger […]

If your marketing agency can’t clearly demonstrate how their work ties to your bottom line, you don’t have a marketing partner – you have a vendor burning budget. This is a common pattern we see with large, “one-stop shop” agencies. The pitch is compelling: SEO, paid media, content, social, website management – all of your […]

If you’ve followed our work for any amount of time, you know we take visual identity seriously. (Maybe more seriously than feels strictly necessary to the outside eye.) There’s a reason for that and it’s not just because we like making things pretty, although, for the record, we do. It’s because every visual decision is […]

Missed connections. We’ve all had them. Craigslist has certainly seen its fair share of hopeful rekindlings. But what happens when it’s a brand that missed the connection? When 97% of a website’s visitors don’t buy anything, how do you pivot your messaging and strategy to retarget these consumers? By undertaking a retargeting campaign, brands and […]

Everyone knows what the user-facing side, or the frontend, of a website looks like and how it functions. This is where all the images, text, backgrounds, menus, and color scheme come together to create the user experience. However, that frontend side is supported by what we call the backend. This is the framework of the […]