Kevin Jones, Author at Kaptiv8

Marketing musings & meanderings from the Kaptiv8 team

Do Robots Dream of Electric Billboards? Or, an informed perspective on AI in Advertising from, notably, a Human

Our own Kevin Jones sits down with ChatGPT to gain some insight on this exciting new technology. Over the last 10 months or so, much has been made about the rise of Natural Language Processing and Machine Learning capabilities of certain Artificial Intelligence language models. Arguably, too much. So much…
Read More >

Marketing in an Economic Downturn

Recession is a scary word. Used in hushed tones and worried glances, seemingly just uttering the word will bring one about. Economists will try and soften the blow by using words like “pullback” or “downturn” to not immediately scare the market or the general public, but at the end of…
Read More >

Missed, but not lost: The importance of retargeting

Missed connections. We’ve all had them. Craigslist has certainly seen its fair share of hopeful rekindlings. But what happens when it’s a brand that missed the connection? When 97% of a website’s visitors don’t buy anything, how do you pivot your messaging and strategy to retarget these consumers? By undertaking…
Read More >

Effective Storytelling Through Social Media

No matter who you are, what you do, where you are located, or how long you’ve been around, everyone has a story to tell. At the core of who we are as humans is an inherent need to connect with others, to share our emotions and thoughts, and try and…
Read More >

How To Keep Up Your Rankings with Google’s Latest Algorithm Update

Page rankings and SEO. Seemingly the hottest topic in marketing and advertising today, but how does ranking higher affect your business? How do you even get your page to rank? These are the questions marketers and advertisers have to answer to secure their clients’ success in today’s evolving digital landscape….
Read More >

Engaging Your Audience with Video Marketing

In a crowded digital world, brands have to scratch, fight, and claw their way through the clutter to even just be recognized by consumers–much less convert them.  For years social media has been the quickest way to meet audiences where they are. By entering feeds and snagging just a moment…
Read More >