Print Design & Copywriting
With the messaging and logo settled, it was time to create the print piece that would be the center of The Athens Beer Trail experience. We presented a variety of visual concepts for the Field Guide, ultimately landing on a design that gives a nod to the state and national parks that visitors are likely to see and pass by on their way to Athens.
The Field Guide itself is reminiscent of field books and field notes you would use while exploring the great outdoors. We wanted to make sure the written content gave an overview of the featured breweries, a quick beer history, fun facts, and highlights of all Athens has to offer. The best music venues, local attractions, and family activities for Trail Members of all ages can be found on the maps inside the guide.