Missed connections. We’ve all had them. Craigslist has certainly seen its fair share of hopeful rekindlings. But what happens when it’s a brand that missed the connection? When 97% of a website’s visitors don’t buy anything, how do you pivot your messaging and strategy to retarget these consumers? By undertaking a retargeting campaign, brands and […]
Resources Posts
Archive for the ‘Resources’ Category
Web 101: Managed WordPress hosting & monthly maintenance
Everyone knows what the user-facing side, or the frontend, of a website looks like and how it functions. This is where all the images, text, backgrounds, menus, and color scheme come together to create the user experience. However, that frontend side is supported by what we call the backend. This is the framework of the […]
Marketing in an Economic Downturn
Recession is a scary word. Used in hushed tones and worried glances, seemingly just uttering the word will bring one about. Economists will try and soften the blow by using words like “pullback” or “downturn” to not immediately scare the market or the general public, but at the end of the day, it all means […]
Activate: Your marketing plan
What’s your next move? As we begin to ease out of lockdown we head into unknown territory, where the only sure thing is our commitment to our brands and those we serve. At this point, we’ve given you the tools to retain your audience and revamp your marketing efforts in the current climate. Now it’s […]
