What do Laurence Fishburne, Chobani Yogurt, Stephen Colbert, and Butterfingers all have in common? - Kaptiv8

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What do Laurence Fishburne, Chobani Yogurt, Stephen Colbert, and Butterfingers all have in common?

January 4, 2014
What do Laurence Fishburne, Chobani Yogurt, Stephen Colbert, and Butterfingers all have in common?

They will all be making their grand debut at this year’s Super Bowl. There are many first time advertisers this year. Hybrid cars and healthier food are taking the spotlight as trendsetters in this year’s commercial bowl. With prices per 30 second spot topping a new high at $4million, Super Bowl advertising is in a league of it’s own. This year Fritos and Carl’s Jr will have to make room for pistachios and Greek yogurt, while Nestle will try and balance the trend towards healthier fare, with it’s first spot ever for Butterfingers. The Super Bowl ads are seen as the gold standard for advertisers, with many opting to blow most of their annual ad budget on just a few spots during the game. Stakes are high, over 30 million+ viewers are expected to watch the game, and there is as much post game conversation about which ad spot is the night’s big winner as who won the actual game. Each year the viewers grow, as does the cost per spot.

Just take a look at how it’s increased each year since 2009:

Super Bowl prices per 30-second ad slot: (in millions):

2014: $4.0

2013: $3.8

2012: $3.5

2011: $3.1

2010: $2.9

(Source: http://www.usatoday.com/story/money/business/2014/01/05/super-bowl-advertising-commercials-celebrities/4287505/)