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Social Media Questionnaire
Social Media Questionnaire
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Contact Info
Name
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First
Last
Business Name
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Your Job Title
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Email
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Brief Company Overview
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Who You Are
Tell us who you are and how your brand should be conveyed through social media.
Does your organization currently have a social media presence?
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Yes
No
What is the current state of your social channels? Who is responsible for posting? Is there a strategy behind social posts? If so, what is that strategy?
Please include links to ALL of your current social media channels
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Are there any platforms your organization does NOT currently utilize that you think would be interested in exploring?
Facebook
Twitter
Instagram
LinkedIn
Pinterest
YouTube
Other
What business goals do you hope to achieve with the help of social media?
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What are the most important aspects of your organization/company that should be highlighted through your social media presence?
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What do you love about what you do (community, connections, etc.)?
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Positioning & Voice
The more authentic your social media content, the the more likely it is that your brand's message will resonate with audience members. Tell us about your audience and how you talk to them.
Describe your audience. Who are they? What issues and topics matter to them?
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When you speak to your audience, what type of relationship do you have with them? Do they see you as a peer or mentor? Do you typically write in a more relatable tone or motivational and educational style?
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Who are your competitors / similar companies in the market? Please include web links when possible.
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Please list any companies or brands that you admire based on their social media presence (don't have to be in your industry)
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Content
Content is anything your brand posts on social media (photos, videos, language, etc.).
Can you commit to providing weekly photos/content to Kaptiv8?
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Yes
Yes, but I'll need some help
No
Does your organization currently have a bank of good photography? If not, can you commit to gathering photography ASAP?
What types of content do you think your audience would benefit from (tips, how-tos, team culture, quotes, a mix, etc.) ?
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Any type of content that is off-limits for your brand?
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