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Marketing Questionnaire
Name
*
First
Last
Business Name
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Email
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Your Job Title
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Describe your target audience.
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Has your organization established 'Core Values'? If so, what are they and how do you express them to your audience?
What common objections do your prospects express?
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How do you address those objections to convert prospects?
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What tone & feel best resonates with your audience?
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What “hot points” help your audience take action?
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What sales and marketing approaches have worked in the past? What hasn’t worked?
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What are your current online and offline marketing efforts?
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Who are your major competitors, and what do you feel are their stronger points over yours?
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Of the following metrics, which three are most important to improve??
Visits
Conversions (i.e. sales or leads)
Revenue
Return on ad spend
Cost per conversion
Followers
Subscribers
Engagement rate
If you aren't sure what some of these mean, not to worry!
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