Next, we worked to refine the sketches until they were met with enthusiasm. We then adapted each sketch into a custom, detailed illustration. We chose a classic/retro and recognizable ‘public works’ illustration style, which well-suited Southeast Culvert’s industrial brand. A set of postcards was then designed as the primary vehicle for presenting each value.
A poster was designed to compile, highlight and promote the four core values. The posters were placed throughout Southeast Culvert’s work spaces as a reminder of how exemplifying the values will impact internal culture and behavior, ultimately leading to positive results for both the company and its clientele.