Embracing the Call of the Savanna

We were well equipped to take on the Park’s tall order, knowing exactly which tactics were needed to accomplish their goal and stretch their reach into new markets across Georgia. Following extensive auditing and research, we strapped on our safari boots and got to work crafting a comprehensive, full-service strategy inclusive of digital, search, social, traditional, and web, all working together to reach travelers and families researching unique attractions in the region.

We began by reviving Georgia Safari’s social media accounts and implementing our strategy across Facebook, Instagram, and TikTok. Upon the first three months of the social media strategy’s rollout, we saw massive increases across the board – most notably, an 839% increase in net audience growth.

In tandem, we released our paid media strategy, which involved a mix of Meta Advertising to drive awareness and discovery, and Google Search & Display Ads targeting high-intent searches for safari parks, wildlife encounters, family attractions, and high-end lodging experiences. The campaign yielded bountiful results, with 683 online purchases leading to a 4.8x return on ad spend.

Additionally, we implemented tactics including Organic Search Optimization to increase visibility for relevant tourism queries and Google Business Profile optimization to capture local discovery and travelers searching for nearby activities. SEO activities led to an additional 17,900 organic clicks that converted into 503 purchases.

Most recently, we launched Georgia Safari’s newly redesigned and optimized website, which communicates their commitment to bringing the beauty of nature, amazing animal encounters, and luxurious lodging to create an incredible safari adventure.

By aligning these channels into a unified strategy and redesigning their website, Kaptiv8 helped Georgia Safari significantly expand digital reach, increase ticket sales, and build a scalable marketing engine for continued growth.