Built on a Foundation of Excellence

We started, like KPC projects, from the ground up. For over four decades, the Kevin Price Construction brand was Kevin Price and his reputation for honest, hands-on work, built one relationship at a time. When Ben Price stepped in to lead the company, he saw an opportunity his father never had the time to chase–a real, established, professional brand identity–without losing the thing that made KPC trustworthy in the first place.

We built from that tension. Rather than replace the foundation, we translated it–taking Kevin’s personal standard for integrity and craftsmanship and giving it a brand voice, a defined position, and a value proposition the whole company could rally around, not just the man whose name was on the trucks.

The visual identity followed the same logic. We explored several directions before landing on a bold, boxed “KP” mark. An industrial, modernized identity with the clean lines and hard angles that the brand needed and industry represents. The finalized mark gave KPC a visual identity built to hold up across hard hats, business cards, and job-site banners just as well as it does online and on social media.

With the brand established, we turned to KPC’s website, where the new identity could start doing real work for the business. The website needed to be capable of showcasing complex commercial projects and represent the company’s values, while giving architects, engineers, and developers a clear way to see their portfolio of work and how to get started.

The results showed up almost immediately in KPC’s social presence. In the first quarter of strategy implementation and management, net audience growth rose 43.7%, engagement climbed 106.4%, and impressions increased 112.1% compared to the prior period. For a company that never had a defined brand voice to post with, the validation of the identity and strategy working was nearly instantaneous.