Cable East’s desired goal with social media is an less common one: rather than heavily promoting services or participating in paid advertising, they seek to highlight the contributions their employees bring to the workplace and spotlight various charities that they partner with through their Cable East Cares initiative. We’ve deployed accounts across Instagram, Facebook, LinkedIn, and TikTok to help raise awareness of the work Cable East is doing not just in their company, but throughout the community.
To bring about a sense of belonging and community among team members, we’ve implemented a “Committed to Cable East” series, where we highlight team members who are pursuing continuing education, display core values in action on the jobsite, and recognize crews who are doing exceptional work in the field. To further foster feelings of appreciation that can feel forgotten about in the workplace, we’ve started a strategic Mini Mic video series, where team members can shout out fellow employees through fun monthly prompts.
Recognizing Cable East’s charitable initiative, Cable East Cares, is a critical component of their strategy. By spotlighting various charities that Cable East partners with through financial, in-kind, and service support, we’re able to engage the community and point traffic to the causes that matter most to the Cable East team.
In just 18 months, Cable East’s social media channels have received 473,185 impressions and 49,493 engagements – all of which are organic. With a net audience growth of 1,254, we’re averaging nearly 70 new followers per month.
As they enter their 34th year in business, Cable East’s future is bright. With a foundation of safety, integrity, and commitment, along with the drive to continue connecting communities, Cable East is working to empower tomorrow for all.
