Advancing Music & Arts Education

As a crucial funder of K-12 arts education in Athens / Clarke County, Athfest Educates mission is bold, valiant, and vital. The challenge they faced was that their brand and mission were often overshadowed by their wildly popular fundraiser – the AthFest Music & Arts Festival – thereby hindering their full development potential.

Kaptiv8 recognized that it was time to give the AthFest Educates brand the prominence it deserved and required. We leaned into the bright, bold color palette and established complimentary typestyles to inspire the brand towards greater prominence.

Brand guidelines were compiled to define the brand in detail, ensuring that its legacy would carry forward. We then parlayed that brand into a focused pitch deck, followed by a simple yet striking website.

What We Delivered: