Building Spaces that Inspire

Grahl Construction, founded with an emphasis on honesty, integrity and client-focused service and serving Athens and NE Georgia since 2012, recognized that their brand and web presence was in need of a lift. Enter Kaptiv8 and our ‘Brand Evolution’ process.

By digging into their existing visual brand assets, messaging components, and website, and upon close review of their key competitors, we identified and executed upon opportunities to modernize and evolve Grahl’s brand.

Their legacy green color palette had earned recognition, but it needed something new. The introduction of bright orange provided a spark of energy that elevated the visual brand.

A new tagline, ‘Building Spaces That Inspire’ served to encompass Grahl’s focus on key markets like education, hospitality, and faith-based organizations. Deeper content was developed to further extend the messaging, and everything was compiled into an engaging and comprehensive set of brand guidelines.

We extended the finalized brand across a range of items: New business cards, trade show displays, job-site banners, and a new and improved social media presence.

Grahl’s website, being their core communication vehicle, had to rise to the occasion. We leveraged the evolved brand to better position Grahl as the high-end, premium construction firm they’d become. A streamlined and visually engaging project portfolio, filterable by key markets, helped display Grahl’s capabilities and experience in a compelling way.

What We Delivered: