Second Harvest of Coastal Georgia serves as the food safety net for tens of thousands of people who are at risk for hunger throughout Coastal Georgia.
To coincide with their rebrand and new location, Second Harvest needed a new website with updated messaging that would not only represent their new chapter, but allow for greater accessibility to their vital resources and programming.
Our first task was to ensure the new website design aligned with Second Harvest’s updated brand. Similarly, we recognized the importance of having a food finder tool that was super easy to use and a robust way to get ahold of all the resources. By prioritizing certain elements on the home page–like the donate and volunteer buttons as well as the program resources–we created a heightened sense of purpose for their key calls to action. Lastly, we worked to make sure the site was fully readable and scalable in both English and Spanish for all to use.
By seamlessly integrating Second Harvest’s new brand identity, clearly defining their critical programs, and creating easy access donation, volunteer, and partnership opportunities, this new website will help Second Harvest of Coastal Georgia continue to provide life-changing services to more folks throughout the region.
