Sage School

Since 2009, Sage School has been changing the lives of students with dyslexia. We first engaged with Sage School in 2018, helping them with a capital campaign to update their campus. After supporting their web and marketing efforts for a few years, they asked us to help them reimagine their brand into something unique, yet timeless.

While the traditional ‘crest’ logo had served them for years, it didn’t align with the dynamic, forward thinking nature of this innovative institution. To convey the unique way that students with dyslexia interpret and understand letterforms, we selected a font style that was non-traditional and a word structure that was unusual. It was a hit with their team.

Next, we adapted the visual brand to create a bold, modern identity system.

We then applied Sage School’s new brand identity to a dynamic and engaging website. Key features include strong use of student imagery, clear and bold calls to action, and a “Life After Sage” feature to highlight student successes and Sage School’s impact.

With a bold and powerful brand established, we’ve been able to adapt the tone and style towards a range of print and digital marketing materials. Sage School’s brand is solid, and geared to stand the test of time.