When we first met, Cable East was already a telecom leader with over 180 employees, tackling jobs of all sizes in multiple states. Throughout their remarkable growth that began in 1992, they’d hardly had a chance to take a breath, much less focus on their brand. Though the foundation was set – grounded by their three core values: Safety, Integrity, and Commitment – their brand was lacking consistency and a clear sense of vision.
We worked closely with them to help understand and communicate their brand, beginning with messaging. This led us towards a simple, yet memorable tagline: Connecting Communities. The message speaks to the results of their actions – linking communities together through the cable infrastructure they build – and to their steadfast commitment to connect with and give back to the communities they serve. Presenting this concept through graphics and imagery helped relay the idea.
