Kaptiv8 is seeking a Marketing Director to lead marketing initiatives for our clients, as well as for our internal efforts. The Marketing Director will work in alignment with our Social Media Manager, Director of Operations, Creative Director and Account Team to devise and implement effective marketing strategies.
Duties of the Marketing Director:
- Devising strategies to drive traffic and improve conversion rates for clients
- Developing and managing digital marketing campaigns
- Utilizing a range of techniques including SEO and SEM
- Managing online brand and product campaigns to raise brand awareness
- Planning and budgetary control of all digital marketing
- Advertising media buying, placement and relationship management
- Evaluating customer research, market conditions and competitor data
- Developing and presenting detailed analytics reports
- Reviewing new technologies to keep our clients at the forefront of developments in digital marketing
Requirements of the role:
- Bachelor’s degree in Marketing, or equivalent
- Experience in ecommerce, SEO, PPC, Email marketing, and social media
- Strong understanding of current online marketing concepts, strategy and best practices
- Strong interpersonal skills and confidence leading meetings and communicating with clients on a daily basis
- Strong writing skills
- Ability to multi-task / manage several accounts and initiatives at one time
- Knowledge of WordPress CMS, Facebook, Instagram, LinkedIn, YouTube, Google Ad Network
- Proven track record of effective managerial leadership
- Minimum five years previous experience in a similar digital marketing role
- Must reside in the greater Athens, Georgia area
Hiring Terms:
- Full-time
- Compensation depends on experience
