Plug In America is a national nonprofit with a mission to accelerate the transition to affordable and accessible plug-in vehicles and charging through education, advocacy, and research. To help bring their work into the next generation, Plug In America was looking to evolve their brand into something cleaner, simpler, more modern, and made to stand the test of time. Kaptiv8 was ready to take the charge.
After a series of logo mockups, we landed on the new Plug In America logo fit with a new suite of brand colors. The stronger brand identity easily and quickly flowed into the new Plug In America website. Since their web presence is the crux of their marketing and advocacy, we knew the brand needed to be front and center. We created a new set of semi-custom icons, sourced high-end imagery, and utilized a new, modern typeface to showcase the future of EV technology.
The easy-to-navigate Plug In America website not only looks best in show, but provides a comprehensive bank of resources and tools to help drivers find their way into a new electric vehicle. We love his this brand and site turned out, and we’re always lucky to work with incredible clients looking to help create a better world.
I’ve appreciated working with the Kaptiv8 team. They’re responsive, easy to work with, helpful and do great work. I’m happy our organization works with them for web and logo concepts.
– Lindsey Perkins, Director of Communications and Marketing
