Building brands that demand to be recognized & stand the test of time

Collaborating to understand & define your brand

For clients interested in evolving their existing brand or establishing a new brand, Discovery is essential. We’ll begin with an in-depth Brand Discovery meeting to gain valuable information about your brand – where it came from and most importantly, where it’s headed. Following Discovery, we’ll provide an in-depth Discovery Brief – an outline of what we’ve learned. From there, we’re well prepared to help you communicate your brand across a range of media channels.

What should we call this thing?

Whether a startup company, an established organization, or a new product, determining the right name can be one of the most vital aspects of Branding, as you work to develop your messaging, logo, and brand Identity. We will lead you through a naming exercise and work with you to develop a memorable and lasting name.

Effective naming is an important step in Brand Development and Marketing Strategy, and one that shouldn’t be underestimated. Kaptiv8 works with companies and organizations across the country to establish powerful names that provide recognition and differentiation necessary to make a strong mark.

What’s your story?

Brand Messaging is the verbal foundation for your brand. It can take many forms, but for our clients it most often include a Brand Story (a detailed narrative that describes the brand and outlines the vision), a Brand Positioning Statement (who your audience is, what their needs are, and how you can satisfy those needs better than anyone else), an Elevator Pitch, and Practical Messaging (headlines and supporting content, for use in your website, in print collateral, and on social media). From there we can adapt messaging and develop other verbal tools to help communicate the brand.

Brand Messaging works in conjunction with a Logo and a Brand Identity System to communicate your brand to your audience. It can act as a foundation for content creation and drive your overall Marketing Strategy.

Tools for effective communication

We strive to develop meaningful, powerful and lasting logos. The first step in the development of your overall visual Brand Identity, the logo is the visual mark that your audience associates with your Brand. By pairing a Logo with Brand Messaging and integrating it into your Website and Market Collateral, your Brand will begin to take flight.

An integrated Brand Identity System will help to support your brand across multiple touchpoints. As part of our Branding Process, we’ll create a full Brand Identity System which can include designs for business papers, print collateral materials, print and digital advertising, social media, signage, vehicle graphics, ,presentations, and other visual elements needed to effectively communicate the brand.

Consistent standardization = enhanced recognition

A company or organization’s brand is one of its most precious assets. At Kaptiv8, a crucial component of our Brand Development process is the development of a Brand Standards Guide in order to clearly define the elements of your brand, including the Logo color palette, brand fonts, logo variations, and approved or unacceptable usage.

Strict adherence to Brand Standards will ensure that your Brand is communicated in a consistent way across all of your media channels, strengthening your brand over time and contributing to stronger brand recognition and a more effective Marketing Strategy.