Brand Messaging is the verbal foundation for your brand. It can take many forms, but for our clients it most often consists of a Brand Story (a detailed narrative that describes the brand), a Brand Position Statement (who your audience is, what their needs are, and how you can satisfy those needs better than anyone else), and Practical Messaging (headlines and supporting content, for use in your website, in print collateral, and on social media). From there we can adapt messaging and develop other verbal tools to help communicate the brand.
Brand Messaging works in conjunction with a Logo and a Brand Identity System to communicate your brand to your audience. It can act as a foundation for content creation, and can drive your overall Marketing Strategy.
At Kaptiv8, we provide Brand Messaging services to clients in Athens, Atlanta, and Savannah, Georgia; Washington, DC; and points beyond.