Standardize OR DIE! - Kaptiv8

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Standardize OR DIE!

July 22, 2014
Standardize OR DIE!

OK, we know what you’re thinking. Really, Kaptiv8? Get over yourselves…

But to us, your brand is one of your most valuable assets. We see it as our duty to fiercely protect the integrity of your brand to the best of our abilities. The strongest brands in the world (Coca-Cola, Apple, Nike) know this of course, and practice it religiously.

When is the last time you attended an event that your company or organization sponsored, and cringed because your logo had been visually compromised in some way? Or because the intern who designed your report thought yellow would look nicer than your standard red?

Here’s the thing — brand standardization is not rocket surgery. All it takes is the development of a simple Brand Standards Guide, and corresponding graphic files, in order to define and establish a set of rules for how your brand should (and should not) be implemented across various media. And of course, making sure the guide is then distributed and utilized.  Small price to pay for the slow but imminent demise of your corporate integrity. Wouldn’t you agree?