SPIA: Brand Development - Kaptiv8

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SPIA: Brand Development

March 23, 2015
SPIA: Brand Development

The UGA’s College of Public and International Affairs engaged Kaptiv8 for a rebrand to help the school stand out among its high profile competitors. SPIA, ranked 4th in the country for international affairs and public administration, just behind Harvard, had a challenge of unifying its many areas of study under one succinct and powerful message.

Kaptiv8 created a visually compelling logo that kept the school in brand harmony with it’s parent university, UGA, while still conveying the bold and modern style. The updated font style in the logo design is paired with a new tagline, “It All Starts Here” that is both aspirational and projects the authority of the caliber of the higher learning institution that it is.

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