Evolution of Orangina - Kaptiv8


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Evolution of Orangina

June 24, 2015
Evolution of Orangina

Some in the US may not be familiar with this popular European brand, but they should be. This fizzy citrus drink has been around since 1935. The product originated as part of a French/ Spanish trade agreement, and was invented by a Spanish pharmacist, and bottled in France. Orangina capitalized on its’ orange peel contrast against a bright blue backdrop. Orangina has built its brand identity on one unique concept, the shaking motion. They have been encouraging consumers to “shake it up” for almost 80 years. The Orangina website has done a great job chronicling their evolution. To view the entire timeline, check them out here: http://orangina.eu/heritage