01.04.14
They will all be making their grand debut at this year’s Super Bowl. There are many first time advertisers this year. Hybrid cars and healthier food are taking the spotlight as trendsetters in this year’s commercial bowl. With prices per 30 second spot topping a new high at $4million, Super…
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08.04.13
With social media, fame and attention isn’t limited to the people who walk down the red carpet. With the rise of the smartphones in today’s digital age, the way in which celebrities are perceived, treated, and how they gain vast public fame have significantly been altered. The old rules no…
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04.14.13
Many people don’t understand how social media can help them grow their business, improve their brand image, or reach their customers; businesses got along just fine before social media came onto the scene. What people don’t think about is that social media has just revolutionized and expanded an aspect of…
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03.19.13
In the services sector, the environment or ‘servicescape’ is one of the most important aspects of the business. It shapes the customers’ experience and connects them with the service through physical surroundings. Having a strong service environment allows the company to portray their brand image to their consumers through colors,…
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02.21.13
Approximately 72 hours of video are uploaded to YouTube every minute. As YouTube takes on the role of being the second most used search engine, videos are now becoming the preferred means of content consumption. It’s easy to see why consumers are so drawn to video. Its visual appeal, dynamic…
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02.17.13
In the eight years since its inception, YouTube has become a household name. ”YouTube it” has become a perfectly acceptable and understood phrase by people all over the world. It can be used to share and watch virtually any video from your child’s first steps to the presidential inauguration. YouTube…
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01.28.13
When developing an online presence, it’s very easy to get excited by all the different ideas and possibilities that exist for your company. Target’s Twitter accounts are a very goodexample of this. Target has a multitude of accounts including @Target, @AskTarget, @TargetDeals, @TargetStyle, and @ABullseyeView in addition to local Target…
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