Marketing Archives - Page 2 of 2 - Kaptiv8

Marketing musings & meanderings from the Kaptiv8 team

Servicescape

In the services sector, the environment or ‘servicescape’ is one of the most important aspects of the business. It shapes the customers’ experience and connects them with the service through physical surroundings. Having a strong service environment allows the company to portray their brand image to their consumers through colors,…
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Video Marketing – It’s Worth It!

Approximately 72 hours of video are uploaded to YouTube every minute. As YouTube takes on the role of being the second most used search engine, videos are now becoming the preferred means of content consumption. It’s easy to see why consumers are so drawn to video. Its visual appeal, dynamic…
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The Rise of YouTube

In the eight years since its inception, YouTube has become a household name. ”YouTube it” has become a perfectly acceptable and understood phrase by people all over the world. It can be used to share and watch virtually any video from your child’s first steps to the presidential inauguration. YouTube…
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Should You Put All Your Eggs in One Social Media Basket?

When developing an online presence, it’s very easy to get excited by all the different ideas and possibilities that exist for your company. Target’s Twitter accounts are a very goodexample of this. Target has a multitude of accounts including @Target, @AskTarget, @TargetDeals, @TargetStyle, and @ABullseyeView in addition to local Target…
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