Synergy is primarily a technical cleaning company. But through Brand Discovery with them, we learned that the company offered several other key services which separated them from their competitors. This presented an opportunity for them to make their claim as Paint System Specialists.
We collaborated with Synergy to clearly define their core services, and developed a tagline for them that speaks directly to their audience and their needs: We’ll Help You Shine. A new, bold and straightforward visual identity was then created to position Synergy as a niche technology company rather than simply a technical cleaning service provider.