Classic City Orthodontics
Sometimes what’s required to revitalize a brand is simply an evolution of what’s familiar. Take Classic City Orthodontics as an example. The frog icon has a real cult following in Athens spanning decades, so we knew not to mess with him too much. At the same time we recognized that he was a bit behind the times and could use a refresh. Not to mention, he was in a format that was hard to scale.
Our in-house illustrator Zach began by sketching out the frog element in detail and then applied subtle changes to modernize and simplify the element. The final touches included establishing a brighter color palette and integrating a stronger and more lasting typeface. The results? A happy frog, and an even happier client.