The Construction Education Foundation of Georgia, or CEFGA, came to us in the summer of 2015 with a desire to present a brand and web presence that would better support their revolutionary offerings.
With a strong affinity toward their existing logo mark, we worked to adapt it by developing a retro-modern version with a more dynamic color palette and font set.
We then built out an identity system to support the new brand.
A tagline ‘Building Opportunities for Georgia’ was applied, to best explain their mission. This ‘new’ logo feels in some ways like it has been around for decades.
A dynamic new web presence was developed to clearly outline CEFGA’s program offerings and key relationships, and highlight their numerous successes.
An alternate horizontal logo, and three sub-brand logos representing their programs, extend the brand in a consistent and meaningful way.
A PowerPoint template and an Email newsletter template round out the identity system.