We worked closely with Britts, a greater Atlanta flooring and appliance retailer, to develop a holiday promotion in the fall of 2015.
We began by developing a series of advertising initiatives around one theme: ‘There’s no place like home for the holidays. Is your home ready?‘ to promote Britt’s flooring inventory reduction efforts. We then applied this theme to a website homepage teaser and landing page, a series of billboards, a number of newspaper ads, and a set of social media posts and promotions. As a result, website traffic increased dramatically and – more importantly – sales of overstocked flooring inventory were way up.