Kaptiv8 is seeking an energetic and experienced Social Media Manager who is well versed in brand-focused social media strategy, content creation and resource management. This person will be responsible for working closely with our Branding & Marketing teams to develop and implement powerful and engaging social media strategies through the management of a team of social content specialists.
Duties of the Social Media Manager:
- Develop deeply informed, action-oriented social media strategies
- Analyze client brands and identify themes for social media content
- Serve as a brand journalist conceptualizing, planning, writing, pitching, and publishing content
- Create engaging, high quality content on a weekly basis that captures the essence of each brand’s account
- Manage posting for up to 10 social accounts
- Collaborate and brainstorm with our Copywriter to develop creative social copy
- Work closely with our Marketing Manager to ensure that social content aligns with overarching marketing strategy
- Utilize Sprout Social to schedule posts
- Engage with online communities to drive engagement
- Create Facebook & Instagram ads and boosts as needed for client campaigns
- Monitor & analyze social media and website metrics, making improvements accordingly
- Compile social data and create comprehensive reports based on strategies
- Stay on top of new technologies and industry news
Requirements of the role:
- 3-5 years of social media content marketing experience
- Bachelor’s degree in Journalism, Communications, Public Relations, Marketing, or related field
- Strong background in content creation
- Proven record of successfully managing multiple social media channels
- Experience in using a scheduling tool (Sprout Social) to manage content
- Well versed in the following social media platforms: Instagram, Facebook & Linkedin Experience with Twitter, Pinterest, and Tik Tok a plus
- Excellent written and oral communication skills
- Experience engaging with users and driving engagement on social media
- Ability to delegate to and manage a diverse team of social media content specialists
- Strong work ethic and ability to learn quickly and independently
- Strong organizational and communication skills
- Creative and curious
- Interested in a long-lasting relationship with a growing company
- Proficiency in Canva required
Hiring terms:
- Full time
- Be able to provide examples of your work, including links to social accounts.
- Compensation dependent on experience
- Must be local / based within driving distance of the Athens, GA area
Benefits:
- Dynamic, growing company
- Flexible work environment (mix of in-office and work from home)
- Simple IRA with percentage matching
