Kendall Worman, Author at Kaptiv8

Marketing musings & meanderings from the Kaptiv8 team

Activate: Your marketing plan

What’s your next move? As we begin to ease out of lockdown we head into unknown territory, where the only sure thing is our commitment to our brands and those we serve. At this point, we’ve given you the tools to retain your audience and revamp your marketing efforts in…
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It’s time to spring clean your brand

How is 2020 almost halfway over already? With spring upon us and summer approaching, there is a heightened sense of hope and motivation in the air – even despite the current state of the world. These feelings of renewal should be capitalized on in a way that benefits you as…
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Overcommunicate? Yes. Overcommunicate on social media and RETAIN your audience.

These times are challenging for most brands. It’s true. But those who support your brand and its mission are still there, waiting to hear from you and wondering what to do. Retaining this dedicated audience requires one vital action: Overcommunication. We realize this may sound a little intimidating, but it’s…
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#REBOOT2020 is happening now

The K8 team has talked and observed for weeks and weeks to come up with a series that would help folks and organizations highlight and invigorate their brands during and after the COVID-19 pandemic. As our businesses and organizations begin to take the first tentative steps toward a return to…
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