1 : Visually, it’s just no longer working
Staying visually relevant is important. Yours may be the most dynamic organization in your market, but if your logo and brand identity don’t look the part, you may be missing out on opportunities.
2 : Changing of the guard
The brand of an organization is often closely aligned to key leadership. When that leadership changes hands, so too can the brand’s direction. Suddenly, identity and brand messaging no longer coincide with objectives.
3 : Evolution of your customers
As your customer’s preferences change, so too should your brand. With competition competing for their attention, and with their needs evolving, staying relevant in their eyes is crucial.
4 : Mergers and acquisitions
Your organization has merged with another. Or it has been bought. Or it bought another. How should the new brand look and sound now? How should it be shaped to present itself confidently amid these changes?
5 : It’s time to re-position
Over time, what your brand stands for will likely evolve. If your visual brand identity and your brand messaging don’t keep up, your audience may become confused. It’s important to ensure that your brand continues to connect to your audience in a meaningful way.
Your brand is your most precious asset, and as such re-branding shouldn’t be taken lightly. When considering a partner for this delicate undertaking, it’s important to work with an experienced organization to ensure that your brand evolution is a success.