Field Notes - Kaptiv8

Field Notes

The Latest Observations, Occurences, & Points of Interest

Kaptiv8: The first five years

October 31, 2016

In the fall of 2011 I set out to try something different here in Athens, Georgia. For the past 10 years I had been managing the website design and development projects for a Seattle-based branding firm. It was a great gig with a great group of folks, and I couldn’t… Read More

Making Industry Sexy

Making Industry Sexy

October 25, 2016

Got Your Attention? OK, maybe sexy isn’t quite the right word. But the fact is that manufacturing, construction, and other industrial businesses and organizations – and the design and marketing firms that they hire – tend to stick to the status quo when it comes to branding and marketing. At Kaptiv8,… Read More

Types of Print Binding for Marketing Materials

Types of Print Binding for Marketing Materials

February 23, 2016

There are many solutions for designers to bind a book. The most important consideration for the client is often the budget. Here is a list of several of the most common types of binding for booklets, brochures, catalogs or manuals. Saddle Stitching (add a link in the content to a… Read More

The Best Way to Increase Your Search Ranking

The Best Way to Increase Your Search Ranking

February 3, 2016

A lot of our clients are trying to rank well for one or two topics that an entire site is built around. Instead of creating multiple pages for keywords it is best practice to create one page — or cornerstone —  that is focused on each important key word or… Read More

Branding: What it is, and what it isn’t

Branding: What it is, and what it isn’t

February 3, 2016

What Is Branding? Before engaging with branding efforts for your company or organization, it’s important to understand just exactly what branding is. Many people believe that branding is simply designing a new logo and updating your business cards and website accordingly. While the logo is certainly an important part of the visual… Read More

Website Keywords and SEO

Website Keywords and SEO

January 27, 2016

We often get requests from clients asking if their website will “show up” on Google for a specific search term. Sometimes, we will receive a laundry list of terms that need to “show up on Google.” These terms and words are called keywords. Quality web content is based upon Keyword… Read More

New Year, New Organized Workspace

New Year, New Organized Workspace

January 5, 2016

Now that 2105 has come to a close, maybe it is time to reevaluate some business practices.  One of the first places I suggest to start is your personal organizational habits.  At one time or another, I bet we all have thought if I only had more time I could… Read More

Essential Resources for Designers

Essential Resources for Designers

December 4, 2015

All designers share the common knowledge that it is basically ingrained in their DNA to constantly scour the web for new design trends and inspirations. Just a little something to guide and motivate them through their new design projects. At Kaptiv8 we like to focus on searching for resources that will help… Read More

First Impressions Are Key

First Impressions Are Key

October 2, 2015

At one point or another, you’ve probably heard the statistic that you have about 7 seconds to make a first impression, when meeting someone in person.  And I bet most of us would agree that 7 seconds is not a lot of time.  When it comes to users making a… Read More

Why WordPress?

Why WordPress?

September 29, 2015

WordPress is a fully evolved Content Management System (CMS), not just a blogging tool like many people think. While it may have begun that way, it has definitely evolved over time. So much so in fact that today it is the most widely used of all such systems, powering 25%… Read More

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