BrandLand Archives - Kaptiv8

Field Notes

The Latest Observations, Occurences, & Points of Interest

Archive for the ‘BrandLand’ Category

Making Industry Sexy

Making Industry Sexy

October 25, 2016

Got Your Attention? OK, maybe sexy isn’t quite the right word. But the fact is that manufacturing, construction, and other industrial businesses and organizations – and the design and marketing firms that they hire – tend to stick to the status quo when it comes to branding and marketing. At Kaptiv8,… Read More

Branding: What it is, and what it isn’t

Branding: What it is, and what it isn’t

February 3, 2016

What Is Branding? Before engaging with branding efforts for your company or organization, it’s important to understand just exactly what branding is. Many people believe that branding is simply designing a new logo and updating your business cards and website accordingly. While the logo is certainly an important part of the visual… Read More

SPIA: Brand Development

SPIA: Brand Development

March 23, 2015

The UGA’s College of Public and International Affairs engaged Kaptiv8 for a rebrand to help the school stand out among its high profile competitors. SPIA, ranked 4th in the country for international affairs and public administration, just behind Harvard, had a challenge of unifying its many areas of study under… Read More

Standardize OR DIE!

Standardize OR DIE!

July 22, 2014

OK, we know what you’re thinking. Really, Kaptiv8? Get over yourselves… But to us, your brand is one of your most valuable assets. We see it as our duty to fiercely protect the integrity of your brand to the best of our abilities. The strongest brands in the world (Coca-Cola,… Read More

Spitfire Strategies Makeover

Spitfire Strategies Makeover

May 14, 2014

There is something compelling about makeover shows. You know, where a team of experts comes in and completely redesigns a house, or even a person, to visual perfection. They’ll transform a home by adding new floors, a state of the art kitchen, and stunning landscaping, leaving viewers amazed. Others will… Read More

Opening Happiness Around The World – Coca Cola

Opening Happiness Around The World – Coca Cola

September 9, 2013

Italy. Argentina. Mexico. All of these countries come together with one similarity: Coca-Cola. A company that had once expanded not much further than its home of Atlanta, Coca-Cola is now a globalized company – and the king of the beverage industry. Coca-Cola’s international marketing strategy is often used as an… Read More

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