OutRight Action International
Spitfire Strategies, our DC-based communications partner, invited Kaptiv8 to help rebrand The International Gay and Lesbian Human Rights Commission (IGHLRC) in early 2015, on the cusp of their 25th anniversary. Spitfire and IGHLRC collaborated on a new name that speaks perfectly of their mission: OutRight Action International.
First, we created a powerful new logo to support the name change.
Next, we built out an identity system to help them better communicate the brand.
And we created an infographic to communicate the scope of global persecution.
A full size tri-fold print piece was created, which included a visual timeline of accomplishments to highlight the organization’s anniversary.
In tandem with these efforts, we created a new website for the organization. A much simpler yet more powerful theme was designed and enhanced functionality was developed and seamlessly integrated into their existing massive Drupal-based website.
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